I took the Pledge @ Pategonia
There’s a reason that ‘recycling’ comes last in the mantra: Reduce, Repair, Reuse, Recycle. Recycling is what we do when we're out of options to avoid, repair, or reuse the product first. That's why I am so impressed with Patagonia for starting its Common Threads Initiative with the real solution: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle. – Annie Leonard, author of The Story of Stuff (taken from Patagonia website) I felt the need to post this campaign by Patagonia. "Don't buy this Jacket" Link Here I'm not sure what I think. The cynic in me says "yeah right" you know you want us to. And the optimist says "Even if they want us to why not do both at least it's a better message then, over consume" Most of us grew up making due with what we had because consumerism wasn't as popular a...